Thursday, September 18, 2008

EuroBike part 2

I’ve got to wrap this up, I mean EuroBike is so like tow weeks ago, maybe more???

The final two days were much like the first two, watching the chaos of the main halls from a far while core-fans and enthusiasts sought us out. This was especially true on the public day, Sunday. Fans from all over Europe passed through our booth for a gander at the quiver on hand. The EDGE wheels also had a draw over the course of the week, and I see big things on the horizon for them as well.

Afterhours. Joe & I took full advantage of our fellow industry insiders hospitality, munching and chugging down whatever tasty delights they had on hand, actually it was more of the chugging variety. Jason Schiers from EDGE joined in the final two evenings that included a proper introduction to Phaty, a guy you have to cross paths with sometime in your life. Put it this way, if Dejay Birtch says keep your eye out for him, that is saying something. Phaty is the mastermind behind SiS and a rude obnoxious SOB, but still likable and warm as your old childhood teddybear. Having Phaty tell it how it is to Joe and Jason was not only enjoyable, but down right entertaining.

We knocked back some beers at the Conti booth before rolling out trying to find the Metro, no not the train, but the club as in rider party. Typical Americans, we were way too early, so we rolled in to a café/ bistro, unfortunately for us, they had stopped selling food, we were in semi-drunk limbo. After sweet talking the waitress a little, some badly burnt pizzas that were still not cooked on top were served to us, hey all of the food at tradeshows sucks. After a couple of brews, and some really bad pizza, it was back to the Metro. What was once empty was now pulsating with techno beats and a line way out the door. Little patience and pretty tired, we packed it up for the evening.

The last evening kicked off with the SRAM party, or should I say SCAM party… The one thing about being associated with IF is everyone has a story to tell you, and you are instantly their friend. I tried pimping a couple of passes for the festivities from a reluctant Dirk Belling and his kronnies, even in rejection we had an Ace up our sleeve. Two party goers spotted Joe’s IF tee and chatted us up talking about Fat and all. Moments later the lovely madel in the group was wrapping a get in free pass around my wrist, and the thug at the door let all three of us in as soon as I mentioned IF.

Joe greased the wheels at the massive beer line and we were off. Since it was raining, festivities were contained in a small side room and under the umbrellas from the beer and food stands. After a couple mugs of suds, we were looking for some different action. On our way out the door, Joe won an improve game of ‘cups’. Dropping your plastic beer cup from chest-high into a cup sitting on the ground.

This time we made it to the Metro, and the rest of the night became a blur. RedBull Vodka and a mosh pit can erase your memory pretty quickly. Joe got his picture taken on the way home courtesy of one of Germany’s many roadside radar-photobooths, can’t wait to see how that one turns out, or how fast he was going.

Joe & Jason flew back on Sunday leaving me to fend off the masses of public day on my own. The day went smoothly as it could and by the end I had no business card, postcards, catalogues, sticker, you name, it was gone. Not too mention the box of tools, a reto-Fat tee a friend gave me during the show, some tires and saddles someone walked off with. Karma will get them.

EuroBike was an excellent experience for us, and IF. We grew a lot during the show, and have some great opportunities that lay before, albeit some challenges too. But most of all I appreciated the love we received from so many. It was always surprising to me how many people knew IF, the story and appreciated the work. Passion sums it up pretty well. Something not many other people at EuroBike could boast.

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