Wednesday, August 26, 2009

EB Preview

Eurobike for us is the biggest show in Europe, a great opportunity make contact with dealers and consumers while gaining all important media coverage. One has to have a nice stand that is a bit creative and stylish to stand out. I don't even want to begin to calculate what the big guys spend on their booths - you could probably wipe out some small third world countries debt...

IF is teaming up with EDGE (which if you know our history there is a bit of irony there) and I am bringing not just the bikes but the 'display furniture' for our stand. Luckily for us we have an awesome friend who is a master woodworker who had built us a stand already for EHBE. Some additions and tweaks, and we will have a sharp stand for EuroBike.

First off on Tuesday is DemoDay, we are teaming up with Connex, makers of some of the finest chains in the industry, where people will have chance to throw a leg over one of our two 29ers or 2 26ers on hand. All bikes are outfitted with EDGE wheels and top kits from FOX, Shimano, SRAM, Thomson, Chris King among other shiny bits. We are building our demo fleet up so that people can try it before they buy it. I was even thinking of providing demo bikes for races next season...

Handcrafted beverages for your enjoyment (if you are so lucky...)

You have to be creative to stand out, and it doesn't always have to cost you a fortune to do that, sometimes sweat equity is enough. If you read this blog on a semi-regular basis (it's not that I post regularly...)than you know I like to make my own schnapps (brandy). Last year we made a small batch of apple and our favorite graphic artist Marco P who designed our new logos made us some sweet brown-paper bag looking labels for the schnapps. We will give these out to soem customers, dealers, media and industry types. Did I tell you how good it is, amazing! The good news is that Sandi & I have already gathered Maribellen (they are like a cherry but more yellowish), and will be doing Plum and another batch of apple as well this year - yummy! I figure the schnapps will be a great gift and someone in the media will pick up on it.

nicht nur "white sex", aber IF-sexiness dazu.

Stunning bikes is another sure fire way to get noticed, which is not too difficult with a brand like IF. Toss some EDGE parts on there and you have show stoppers. But sometimes you have to go extra measures, thus I give you ltd edition Dugast tires. These white babies would make even Greg lust to be on one of our ferrous beauties. These will be glued up on my SSX just back from the painters and will go on a Rapha shoot in Sweden following the show (now if only the owner could go with...)

Green with envy

hard to tell in these photos, but the IF crown logo on the seattube is out new suds crown logo, we will do lots of pics at the show. If that all were not enough to garner us the spotlight, then walking up on stage to accept the 2009 EuroBike Gold Award for Best Frame surely ought to do the trick. Joe and I will accept the award in the evening on the 2nd for our incredible SSR we did for Wiesmann that is in the current issue of RennRad.

It's Hammer Time!

Not that this has anything to do with EuroBike (wouldn't it be sweet to see LA cruising the halls of the show in these pants!), but it is good stuff none the less. I could opt for your standard "Does MC Hammer know you were in his closet?" joke, but I mean come on! Seriously?!? What fashion malfunction occured to make LA adorn a podium in these? Maybe he forgot his pants and these are his girlfriends maternity clothes...

See you at the show!

1 comment:

cochese said...

Damn!! I can't come.... But we see in Finale for the ISSC for sure!! have good time ciao