Sunday, May 30, 2010

Friday, May 28, 2010


Ultimately, we are all passengers on this crazy ride called life. But we are not helpless, we can influence outcomes and change directions if we try hard enough. But when we band together, that is when it really has an impact.

Starting off on my adventure as an entrepreneur and doing so in a foreign land, I was full of ambition and the desire to make an impact on the world around me. After hitting some bumps in the road, I took my foot off the gas and slowed down to evaluate the situation better. Since then we have not only seen the handmade scene steadily growing, but the passion and culture around it. At the 2010 edition of the EHBE I witnessed this first hand in many ways from the release of Fahrstil to the exchanging of ideas for future projects and the very direction of the showcasing of handbuilt bikes.

It was so great to exchange ideas, share in stories and dream about the future with such an inspired group of people. Stoked. I feel stoked. The best part is I do not feel alone, we are in this together. Doesn't matter if we are speaking about our businesses or collaboration on some projects, together we will push this movement forward.

The world around will change, whether we like or not. Why not try to make a positive impact in the process?

We have a voice, and it shall be heard.

Wednesday, May 26, 2010

New Team Kit

The new CremaCycles kit is pretty sweet (even sweeter if you have David's custom Pink version), and it saw a bit of action over the weekend at EHBE and 24 Finale.

Check out race reports over at the IFBRT blog...

Monday, May 24, 2010

EHBE Video - CremaCycles

Yes, we have rebranded ourselves, no longer, rather CremaCycles. The name says much more about us and who we are, plus we have some tasty coffee...

European Handmade Bicycle Exhibition - Day 3 from e r t z u i ° film on Vimeo.

Thursday, May 13, 2010

Year of the Otter

OK, I know it is not a video of Critical Dirt, but it does well to serve as motivation for many km's of gravel, dirt and other surprises that the Slow Motion Riders will be serving at CD2010.

Wednesday, May 05, 2010


Funny how a long weekend and land you quickly in the middle of he next week scrambling for a gasp of air all the while trying to catch up with things that have piled up in your absence. Gardasee is the official opening of the bike season over here and felt great to tank up some sun and warmth down in Italy. What was nicer was having a sweet setup down there, sharing a booth with Biciclista and having the Italian Single Speed Mafia around.

Stefano brought up his beautiful VW bus and displayed his wears. We had a true Italian street cafe going with our LaMarzocco pumping out the best cup of joe on the show while onlookers got a closer look at our nearly dedicated display of 29er bikes and frames if weren't for Sandi's Ti Deluxe bearing 26" wheels...

David, Jochen, Sandi, Stefano and honorary team member Joachim made for a strong team presence, even only if Sandi, David & Joachim were the only ones to actually race. Joachim took our ti 29er not only for a test ride around the block, but did the marathon on it, and did quite well. You can read more over on his blog.

Despite having 3 days of exhibition, this year I actually managed to get a little riding in, and even hit some long searched for single track thanks to Mario who pointed the way. It had been a while since I have had the pleasure of blasting down trails like that, and I had some serious perma-grin going on!

We have more pics from the weekend here and here. Now for a quick gasp of air and it is EHBE in a couple of weeks!

Tuesday, May 04, 2010


Pink is such a tough color to get right. Too bright and it is obnoxious, too light and it goes unnoticed... IF is doing pink right, Pink Pearl. Need proof? How about all the Italians at this past weekend's BIKE Festival in Lago di Garda who were drooling over my new single speed 29er adorning Pink Pearl w/ Silver/ Black stickers, Sotto Voce KING headset and matching Niner fork.

Here is Mario modeling the Biciclista Argyle Man Jersey, Rolla Cap accented with my IF Steel Deluxe Rosa 29er.

More to come from Gardasee...